Trayecto

Trayecto is building cutting-edge financial planning software for the modern advisor. They faced an uphill battle, standing out in a crowded market.

They have aspirations to disrupt financial planning software as the industry knows it. Their future vision imagines a world where users interact with a digital twin to visualize potential realities and align their financial lives to achieve them.

A lofty goal like this called for an electric image that feels completely different than the status quo.