About

Hi, we're Objective Brand. A team of creative designers, writers, and marketers obsessed with creating and growing brands.

We have deep expertise in financial services and fintech. Our team builds gorgeous brands and helps good-hearted companies reach their full potential through thoughtful brand strategy and elegant marketing. By helping those we serve succeed, our work has a material influence on the lives of countless people.

Our work has been instrumental in transforming dozens of successful financial businesses into thriving enterprises.

What can we help you accomplish?

How we work.

Just like you, we value our time. We work with a handful of select clients each year, which helps ensure you have our focus, and we can intimately get to know your business to make real progress.

Objective Brand is a full-service studio. For the best results, we work from the ground up, collaborating with you to create a brand strategy, identity, website, and marketing funnel.

We may be a good fit if:

  1. You're a tech or high-growth financial business and value good design, minimalism, and modern trends.
  2. You care about and provide real value to your customers and clients.
  3. You don’t sweat the details and are willing to try new things.
  4. You have a growth mindset and understand it's a learning process.
  5. You treat people with kindness and respect.

We may not be a good fit if:

  1. You're looking for a one-off project.
  2. You want a quick turnaround.
  3. You have a limited budget.
  4. You want to be completely hands-off.
  5. You aren't the primary decision-maker for your company's growth efforts.

Process.

Exceptional companies are built on substance, grounded in purpose, and brought to life through compelling messaging.

We specialize in uncovering your purpose and crafting a remarkable brand that will give your business a strong foundation for growth.

Through our 4-step process, we’ll create a unique brand platform that’s attractive, consistent, and easily understood. Your team will have the vision and tools to help you reach your full potential.

We call this process The Objective Method. Here’s how it works.

Phase 1—The Foundry

Your business's reach and impact depend on how effectively you communicate your value.

In phase 1, you'll enter Objective Brand's Foundry, where we uncover and develop your brand’s foundation. We begin by exploring your purpose and how you deliver value, starting with research. You’ll identify your favorite clients or users for interviews, helping us understand your audience’s motivations and pain points—and how to attract more people like them.

At the same time, we’ll analyze your marketing funnel—website and email analytics, conversion rates, SEO, and more. We'll also host a workshop to learn what sets your company apart. People don’t buy what you do; they buy why you do it.

During this phase, our team will travel to you to capture authentic video and photography that showcases your company’s character, helping us attract your tribe.

The output of our work at the end of phase 1 is your company’s Brand Ethos—a strategic guide and narrative that ensures consistency and focus in everything we build. It also helps define our goals and priorities.

Phase 2—Future Vision

Equipped with the knowledge we gained in Phase 1, we’ll work behind the scenes to visualize how we envision your brand system. We’ll assemble a clear and compelling story about who you are and why someone should choose you.

At the end of this period, we’ll review a presentation that shows two directions of how your new brand could look: headlines, colors, logos, thumbnails, and marketing assets across your most crucial channels.

This future vision helps you understand how our strategy will come together in the real world.

Phase 3—Development

Your website is the core of your marketing funnel, so we’ll rework it to match our new strategy.

We’ll carefully consider your customer lifecycle and how best to move someone from initial interest to eventual conversion, optimizing each touchpoint of their journey.

While the website is in development, we’ll also work on supporting material like social assets, email templates, key presentations, and any other essential places your brand connects with the world.

We'll create a consistent, beautiful, and engaging experience from start to finish.

Phase 4—Activation

Before launch, we’ll determine what metrics to measure to help us understand the effectiveness of our changes.

The release of the new brand is a celebratory event that gives us a unique opportunity to re-introduce your company in a new light.



After implementation, you can continuously engage with us through one of our three tiers of retainer services. We provide creative direction, marketing strategy, thought leadership, and more. We’ll work with you to build a scorecard to track progress with our most important goals.



No matter the next steps in our partnership, we'll ensure you have the tools to succeed with your new brand and strategy after our time together.

The
squad.

Jen Baek
Head of Operations

Mallory Close
Brand Design Lead

Lydia Kerr
Brand Strategy Lead

Charis Salazar
‍Performance Marketing Lead

John Scianna
‍Founder, Creative Director

See what's possible.

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