Rora Wealth

Samuel Deane found great success as a solo entrepreneur, building his firm, Deane Wealth. With ambitions to grow the company into a household name in the startup community, he partnered with Objective Brand to formulate a brand fit to get him there.

We started with a new name to help separate the practice from his name and position it for scale.

Targeting millennials in tech, we crafted a modern, energetic brand identity that reflects their human-focused, therapy-like financial planning process.

From branding their service model as the Wealth Journey System to creating a compelling brand video and authentic photography, we built a story of trust, ambition, and resilience.

‍“I knew we needed a strong, cohesive brand to reflect our values and resonate with the startup founders and tech professionals we serve, but I struggled to find a partner who truly understood our vision—until we started working with Objective Brand.
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Their deep understanding of financial services, combined with their creative brilliance, made the branding process seamless and inspiring. They didn’t just design a brand; they helped us tell our story in a way that feels authentic and impactful. Rora Wealth wouldn’t be what it is today without their expertise."

Samuel Deane
Founder, Rora Wealth