Hapanowicz

Bob Hapanowicz and his team built a successful advisory firm with 35-year roots. Hapanowicz came to Objective Brand to help create a brand experience that matches the company's rich history while bringing its image into the modern era.

We crafted a thoughtful acquisition funnel and premium brand identity that mirrors the high-quality service they provide their clients with.

Humanizing the company was a top priority. We moved away from their previous name, which leaned on a stuffy corporate acronym, H&A, and focused heavily on what it feels like to work with the unique personalities at Hapanowicz.

We also carefully navigated their website launch, shifting away from an over-focus on their Verizon employee niche to widen their lead funnel while ensuring we retain the SEO equity they worked so hard for.