Case Study / Bull Oak — Objective Brand

A high-end identity and brand voice that hyper-targets the right people.

Bull Oak came to us with a dated identity and a marketing message drowning in a competitive landscape. Their firm had all the right elements to grow how they want: A passionate founder, a world-class service model, and a highly competent team.

But their image didn’t convey this.

We worked closely with Bull Oak to survey their ideal clients, uncover their strongest value propositions, and communicate that value in a way that captured the attention of the personas we identified.

‍“Objective Brand is the best in the business, bar none. If you want to work with true professionals that simply get it, this is your team. I’ve worked with other marketing professionals in the past, but they have far exceeded our lofty expectations. I consider Objective Brand an integral part of our team that has helped us position Bull Oak for accelerated growth."

Ryan Hughes
Founder, Bull Oak

The Wealth Shift: An educational brand property to generate perfect-fit leads.

We developed a sophisticated sub-brand for a content network spanning written articles, email newsletters, and YouTube segments. We meet Bull Oak’s ideal client where they're at by producing high-quality topics about their most pressing financial questions.

This content sub-brand helps separate top-of-funnel lead generation from the corporate identity and maintains the integrity of the client-facing message. It also reduces barriers to entry among their target audience with an educational-focused image rather than a sales-based approach.